Author Archives: rcomadmin

The 4th Basic in Direct Mail Makeovers: Measuring Your Results

The Fourth Basic in Direct Mail Makeover: MEASURING YOUR RESULTS In our final week of our Direct Mail Makeover, we are now ready to “measure your results.” As in the analogy of making chocolate chip cookies, you are now ready … Continue reading

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Deliver Your Direct Mail Piece

3rd of Four Basics in Direct Mail Makeover: DELIVER YOUR DIRECT MAIL PIECE Last week we talked about how to formulate the dough (game plan) for your direct mail makeover. If you will remember my analogy of preparing chocolate chip … Continue reading

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2nd of Four Basics in Direct Mail Makeover

2nd of Four Basics in Direct Mail Makeover: DEVELOP YOUR GAME PLAN Now that you have all of the ingredients (and the right ingredients) for your direct mail makeover (the 12 step process), it’s time to put them all together … Continue reading

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1st of Four Basics in Direct Mail Makeover

1st of Four Basics in Direct Mail Makeover: REVIEW THE PROCESS Some believe that creating direct mail is as easy as following directions for making chocolate chip cookies. Just gather the ingredients, mix them up and drop spoonfuls on a … Continue reading

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Direct Mail Makeover

DIRECT MAIL MAKEOVER You’ve all watched TV shows where one random guest from the audience is chosen to get a makeover and you’ve also seen many advertisements for hair, makeup, wardrobe makeovers. You’ve most likely have also seen weekend warrior … Continue reading

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The Speed of Now

The Speed of Now Just as we look back and review our accomplishments this past year, we must also look forward to and plan for 2014 and beyond. So many things to consider; but we need to always be conscious … Continue reading

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Targeted Customer-Specific Data

Targeting Customer-Specific Data A marketer’s job gets more complex each year, and 2014 promises to be no exception. With the widespread adoption of mobile, social, and online media solutions that enable consumers and users to be connected at all times, … Continue reading

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VDP APPS

DISCOVER A RANGE OF VDP APPLICATIONS  Marketers have been working to achieve a level of personalization for over two decades.  While there has been a strong desire to deliver more relevant experiences to target audiences, only in the past few … Continue reading

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Welcome to Blue Dot Blog Connection

  Welcome to Blue Dot Blog Connections … a Blog to educate marketers on a full range of digital printing options. We intend to present information based on successful marketing campaigns in various vertical markets when integrating digital print in … Continue reading

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