Category Archives: Direct Mail

The 4th Basic in Direct Mail Makeovers: Measuring Your Results

The Fourth Basic in Direct Mail Makeover: MEASURING YOUR RESULTS In our final week of our Direct Mail Makeover, we are now ready to “measure your results.” As in the analogy of making chocolate chip cookies, you are now ready … Continue reading

Posted in Direct Mail | Comments Off

Deliver Your Direct Mail Piece

3rd of Four Basics in Direct Mail Makeover: DELIVER YOUR DIRECT MAIL PIECE Last week we talked about how to formulate the dough (game plan) for your direct mail makeover. If you will remember my analogy of preparing chocolate chip … Continue reading

Posted in Direct Mail | Comments Off

2nd of Four Basics in Direct Mail Makeover

2nd of Four Basics in Direct Mail Makeover: DEVELOP YOUR GAME PLAN Now that you have all of the ingredients (and the right ingredients) for your direct mail makeover (the 12 step process), it’s time to put them all together … Continue reading

Posted in Direct Mail | Comments Off

1st of Four Basics in Direct Mail Makeover

1st of Four Basics in Direct Mail Makeover: REVIEW THE PROCESS Some believe that creating direct mail is as easy as following directions for making chocolate chip cookies. Just gather the ingredients, mix them up and drop spoonfuls on a … Continue reading

Posted in Direct Mail | Comments Off

Direct Mail Makeover

DIRECT MAIL MAKEOVER You’ve all watched TV shows where one random guest from the audience is chosen to get a makeover and you’ve also seen many advertisements for hair, makeup, wardrobe makeovers. You’ve most likely have also seen weekend warrior … Continue reading

Posted in Direct Mail | Comments Off